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Brand Identity
How important is a brands colour? We all know the Coca Cola red, or the Pepsi blue, but if every product looked the same, would that change your mind on what drink, or packet of crisps you bought?
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How important is a brands colour? We all know the Coca Cola red, or the Pepsi blue, but if every product looked the same, would that change your mind on what drink, or packet of crisps you bought?